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Stop being "pushy" with your marketing…

Written by Jenn McGroary - Leave a Comment

What sounds easier to you? Calling people, setting up appointments and trying to convince them that your services are beneficial to them… Or receiving emails and/or phone calls from self qualifying prospects ready to hand you money because they are so excited to work with you? My bet is on the later. With traditional marketing [...]

Filed Under: Business Practices, Online Marketing · Tagged With: differentiation, offline marketing, online marketing

What do you do? [Video]

Written by Jenn McGroary - Leave a Comment

A question that is often asked, yet, most often this question is answered incorrectly, or rather, ineffectively. Take action! Write out your biggest benefit – what your client gets out of working with you. I’m talking end of the day, deep emotional benefits. These connect most with your prospects! I’m guilty the same as the [...]

Filed Under: Online Marketing · Tagged With: elevator speech, introductions, networking tips, offline marketing, online marketing

What everyone ought to know about ROI

Written by Jenn McGroary - Leave a Comment

ROI or Return on investment is used to help measure whether your marketing dollars are being spent wisely. Everything you do in terms of marketing your business can and should be tracked whether you’re spending money or even more important, your time. Each ad you place, online or off, commercial you have run, article you [...]

Filed Under: Free Marketing, Local Biz Marketing, Local Internet Marketing, Low Cost Marketing, Online Marketing · Tagged With: ad tracking, local business marketing, offline marketing, online marketing, ROI

I'll trade 'ya for it…

Written by Jenn McGroary - 2 Comments

Remember back in the days, growing up when you didn’t have a lot of money as a kid? You had something a friend wanted and they had something you wanted. So you’d trade. Whether it was a toy, lunch (I hated baloney sandwiches but I loved tuna), or doing your sister’s chores, we learned all [...]

Filed Under: Local Biz Marketing, Low Cost Marketing · Tagged With: barter, bartering, local business marketing, low cost marketing, offline marketing, swapping services, trade services

Hate Following Up, Try This Alternative

Written by Jenn McGroary - Leave a Comment

Last week I’d posted a suggestion on my facebook page for an alternative to the dreaded follow up. “Hate to followup with prospects/clients? Sometimes it can feel sales-y or pushy. Try the checking in method instead. You’ll come across as caring/concerned instead of trying to sell them something.” Ebrahim Fakir asked me to explain this [...]

Filed Under: Local Internet Marketing, Marketing · Tagged With: checking in, following up, offline marketing, online marketing