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Great ways to find marketing inspiration

Written by Jenn McGroary - Leave a Comment

Sometimes it can be difficult to come up with something fresh and new for marketing your business. Here’s a quick tip that will give you plenty of ideas and marketing inspiration. Look outside your industry! Look at some of the advertisements that you get from other businesses that are completely different from yours. What are [...]

Make your marketing easier with a marketing calendar

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Get a jump on your marketing this year by creating a marketing calendar. Don’t forget to include things such as blog posts, social media (facebook/twitter/Linkedin) interaction, and videos (such as the one shown here). I suggest getting a new 2011 calendar or printing out all 12 (11) month calendar pages and filling in your marketing [...]

Filed Under: Free Marketing, Low Cost Marketing, Marketing, Online Marketing · Tagged With: local business marketing, low cost marketing, marketing calendar, video

How to handle negative reviews/comments about you or your business.

Written by Jenn McGroary - Leave a Comment

Last post we’d discussed how to manage your online reputation – Read the post: Have you Googled yourself lately? Manage Your Online Reputation Part 2 OK, so if you’ve found any negative reviews or comments out there on the internet about you or your business, the first thing to do is go ahead and vent [...]

Filed Under: Local Biz Marketing, Low Cost Marketing, Online Marketing · Tagged With: customer relationship building, local business marketing, online marketing, reputation management

How to get prospects to call you first

Written by Jenn McGroary - Leave a Comment

To ensure that your pipeline stays full, make sure your customers/prospects know you’re still around should they need what you offer. So, how do you let them know that you’re still here, ready to help them? One of the best ways you can keep in contact with your customers/prospects is by sending out a regular [...]

Filed Under: Free Marketing, Local Biz Marketing, Low Cost Marketing, Online Marketing · Tagged With: customer relationship building, free marketing, low cost marketing, Marketing, newsletter, online marketing

What everyone ought to know about ROI

Written by Jenn McGroary - Leave a Comment

ROI or Return on investment is used to help measure whether your marketing dollars are being spent wisely. Everything you do in terms of marketing your business can and should be tracked whether you’re spending money or even more important, your time. Each ad you place, online or off, commercial you have run, article you [...]